Kari Traa carries its message to North America - sportstextiles: Lea SportsTextiles

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Kari Traa carries its message to North America

25/01/2017
Norwegian outdoor brand Kari Traa is aiming to replicate recent European success in the North American market.

Founded under her own name in 2002 by a former World Champion freestyle skier, Kari Traa now claims to be Europe’s fastest-growing women’s apparel manufacturer and number-one baselayer brand in Scandinavia.

Marketing manager, Sissel Himle, said recently: “Kari Traa, the brand and person, actively inspire women to live happier, healthier and more empowered lives.” She said the brand now wants to carry that message “to a broad North American market”.

The brand will attend the SnowSports Industries America Snow Show in Denver from January 26-29 and will unveil new designs there.



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