Kjus chief executive hands over the reins - sportstextiles: Lea SportsTextiles

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Kjus chief executive hands over the reins

09/02/2017
Swiss sportswear brand Kjus has announced that, Didi Serena, has stepped down as chief executive after 16 years. His older son, Nico Serena, is taking over the role and will share the responsibilities of company president with chief finance officer, Reto Holzmann.

Sven Serena, Nico’s younger brother, has returned to Switzerland from China and will take over Kjus’s supply chain management. While in China, Sven Serena established and ran a dedicated research and development centre for the brand; this facility has now moved to Vietnam.


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