Booming ski market provides backdrop for ISPO Be - sportstextiles: Lea SportsTextiles

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Booming ski market provides backdrop for ISPO Beijing

20/02/2017
Booming ski market provides backdrop for ISPO Beijing
The 2017 edition of ISPO Beijing (February 15-18) housed more than 500 exhibitors for the first time. In total, 502 exhibitors took part, representing 728 brands in the outdoor, action sports, ski, sportstyle and textrends segments.

In total, 83% of exhibitors came from China, including companies such as Kailas, Toread and the Thaiwoo Ski Resort, which will host events at the Beijing Winter Olympics in 2022. The other 17% of exhibitors came from Europe, the US and the Asian-Pacific region.

This year, the event took place against the backdrop of a booming market. Skiing is more popular than ever in China. According to the German Ski Association (DSV), China now has more skiers than Germany, with 10 million compared to the European country’s 7.4 million.

At the same time, the number of ski tourists in China has increased by 40% in the last year. The Chinese government’s goal is to have as many as 300 million Chinese people on skis in the next ten years. There are plans to develop new ski resorts to accommodate them all.


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