Superfeet shuffles leadership team - sportstextiles: Lea SportsTextiles

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Superfeet shuffles leadership team

01/03/2017
Superfeet shuffles leadership team
Insole manufacturer Superfeet has promoted John Rauvola to the position of CEO. He will continue to act as president of the company, a role he has held since 2013.

Superfeet said his “leadership and vision for the company” has led to a 27% growth in revenue during that period. He also had a leading role in making the company 100% employee-owned. 

Dave Howard has been appointed chief operating officer (COO) in recognition of his “many accomplishments in operations and finance”. These include implementing cost reductions and increasing Superfeet’s US production capacity. 

Eric Hayes has been named chief marketing officer (CMO) after helping the company to introduce multiple new products and categories and “more than double brand awareness”.

Mike Houser will now lead Superfeet’s sales efforts in the US, while Frits Kuper will oversee its European operations. 

Related stories:

Superfeet founder passes away 07/01/2022
New Balance adds Superfeet insoles and 3D customisation 30/01/2020
Superfeet launches ‘Orange’ insole at ispo 05/02/2007

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