Special anniversary collection from Swedish golf brand
16/06/2017
twentieth anniversary. The brand has always tried to combine fashion and sport, but has also sought from the outset to “challenge the conservative golf community to dress more progressively”; it claims to have left a mark on the sport for ever.
The anniversary collection revisits some iconic pieces from the start of the brand’s archive, with what it has described as modern interpretations on fit, styling and fabrics.
Founder Johan Lindeberg has spoken of being inspired to create “a new progressive lifestyle brand combining rock-and-roll, fashion and golf” after watching his countryman Jesper Parnevik win a tournament in France in 1996. Mr Lindeberg was pleased with the result but was taken aback by the golfer’s appearance.
Mr Lindeberg has said of the occasion: “He had on a sloppy, oversized shirt with the shoulders sitting down at the middle of the arm, and washed-out pleated chinos. I decided that Jesper should be my muse. I decided to turn him into a modern Steve McQueen.”
Other prominent golfers to whom J. Lindeberg has gone on to supply tournament clothing include Aaaron Baddeley, Adam Scott, Hank Kuene, Richard Johnson, Camilo Villegas and Freddie Jacobson.
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