‘Brand of the Year’ award for POC
28/07/2017
In response to the news, the Swedish company’s chief executive, Jonas Sjögren, said: “All of us at POC are overjoyed by the award and the recognition that it places on our products and mission. From day one our vision and mission has been crystal clear and we have always wanted to support cyclist safety and performance with products of unquestionable quality and relevance. The bike industry is incredibly innovative and to be independently selected by a jury of sector experts is both humbling and inspiring.”
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