Belgian group acquires German outdoor retailer - sportstextiles: Lea SportsTextiles

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Belgian group acquires German outdoor retailer

15/08/2017
Belgian outdoor retail group AS Adventure is to enter the German market for the first time through the acquisition of McTrek, a group with 39 stores in diffferent German cities.

AS Adventure already runs stores under its own name in Belgium, Luxembourg and France, as Bever in the Netherlands, and as Cotswold Outdoor, Snow + Rock, Runners Need and Cycle Surgery in the UK and Ireland.

The group said that in adding McTrek, it would continue to “build strong formulas from a central organisation, but optimised for local markets”.



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