US consumers urged to embrace wool
21/08/2017
Following the debut of a new American Wool logo in 2016, the latest stage of the promotional efforts is the creation of a new website, AmericanWool.org, and accompanying social media portals to tell the story of US wool using a range of tools, including photos and video.
"What we found is that consumers are not aware that wool is a high-performance fibre," said Rita Kourlis Samuelson, ASI director of wool marketing. "A lot of consumers don't understand how modern-day wool differs from grandma's scratchy, old sweater. We saw a need to educate the consumer about American wool, and the new website is the best way to reach an audience that is ready to embrace products made with natural fibres such as American wool.”
The website will also include a shopping section, where consumers can connect with companies offering US wool products ranging from clothing to blankets.
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