Billabong takes heart from second-half performance
05/09/2017
Billabong’s earnings on this total remained steady at just over $40 million.
Announcing the figures at the end of August, chief executive, Neil Fiske, said the company had had a positive second half of its business year and that he believed this represents a turning point for Billabong.
Mr Fiske said the group had achieved three important second-half objectives: to continue a turnaround in its largest market, the Americas, increase margins in all regions and reduce its cost of doing business.
He added that the key to further success will be the strength of the group’s brands, Billabong, Element and RVCA. “We continue to strengthen the connection with our customers,” Neil Fiske said, “with global social media followership up 42% year on year to almost 37 million.”
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