ISPO updates brand image and online portal
12/10/2017
“With this claim, we’re making a promise,” explained Tobias Gröber, director of the ISPO Group. “We want to strengthen sports across the world so that as many people can benefit from them as possible.”
The group wants to emphasise its role as a full-service provider and show that it can addresses the needs of both business and end customers.
From now on, there will be a closer link between ISPO’s digital division and the international events and trade fairs organised by its parent group. As part of this, extensive changes have been made to its digital portal, ISPO.com. This has included a redesign of the website's appearance and efforts to make it more user-friendly. It will also now offer more up-to-date news content about the sports industry.
Share this story:
