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H&M pledges funding for fibre recycling technology

Clothing group H&M has become a minority shareholder in Re:newcell, a Swedish company which has developed a technology that allows cellulosic fibres, such as cotton, lyocell and viscose, to be recycled into new textile pulp. 

This material can be used to create new fibres for use in the textile industry.

"Re:newcell’s technology has the potential to become a commercial and scalable solution for the industry and accelerate the journey from a linear fashion industry towards a circular one", explained Cecilia Brännsten, acting environmental sustainability manager at H&M group.

The group said its partnership with Re:newcell is another steps towards its goal of using 100% recycled or sustainably-sourced material by 2030. 

At its plant in Kristinehamn, Sweden, Re:newcell recycles used clothes and waste from textile production. It has a closed-loop production system for chemicals and water and uses renewable energy. The plant’s current production capacity is 7,000 tonnes of pulp per year. 

"I am proud that H&M group sees the advantages of our innovation," said Mattias Jonsson, CEO of re:newcell. "Together we can contribute to changing the way fashion is produced and recycled."