H&M pledges funding for fibre recycling technology
This material can be used to create new fibres for use in the textile industry.
"Re:newcell’s technology has the potential to become a commercial and scalable solution for the industry and accelerate the journey from a linear fashion industry towards a circular one", explained Cecilia Brännsten, acting environmental sustainability manager at H&M group.
The group said its partnership with Re:newcell is another steps towards its goal of using 100% recycled or sustainably-sourced material by 2030.
At its plant in Kristinehamn, Sweden, Re:newcell recycles used clothes and waste from textile production. It has a closed-loop production system for chemicals and water and uses renewable energy. The plant’s current production capacity is 7,000 tonnes of pulp per year.
"I am proud that H&M group sees the advantages of our innovation," said Mattias Jonsson, CEO of re:newcell. "Together we can contribute to changing the way fashion is produced and recycled."