Odlo strikes four-year deal with Norway’s biathl - sportstextiles: Lea SportsTextiles

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Odlo strikes four-year deal with Norway’s biathlon teams

16/10/2017
Performance sports brand Odlo is to become the official supplier of the Norwegian Biathlon Association (NSSF). The two organisations announced the deal during a training camp for NSSF athletes near Grenoble. Starting in May 2018, the partnership will be effective for four years.

Odlo chief executive, Christophe Bézu, pointed out that the sports brand’s roots are in Norway and said the NSSF deal is in keeping with its history. “Norwegian athletes know the quality and design of our performance products,” Mr Bézu added.

For his part, NSSF secretary general, Rakel Rauntun, said: “We are delighted to team up once again with Odlo. Their Norwegian heritage and their international ambitions are a perfect match for the Norwegian Biathlon Association. Our athletes have a fan-base that reaches far beyond Norway. We’ve set the bar high for our sporting ambitions, as well as for the equipment we use.”

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