Adidas aiming for growth in US market - sportstextiles: Lea SportsTextiles

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Adidas aiming for growth in US market

15/01/2018
The chief finance officer of adidas, Hans Ohlmeyer, has said the group harbours ambitions to increase its share of the US sports market.

In comments to a business newspaper in Germany, Mr Ohlmeyer said adidas is aiming to achieve a share of between 15% and 20% of the US market. Commentators in the US said in response that they calculate adidas’ share at the moment at around 10%, which would mean it will double its market-share if it achieves the aim of gaining a 20% share.


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