Pentland makes COO appointment
29/01/2018
Mr Patel was already fulfilling a role at Pentland, as director of strategy, having previously worked as global vice-president for marketing and product and, later, managing director at Mitre. He also worked as global vice-president for product and marketing for Lacoste footwear, for which Pentland has a licence.
He will now lead the group’s strategy for all of its brands; he will also have responsibility for Pentland’s growth strategy, including through acquisition.
Chief executive, Andy Long, said on making the announcement: “Our focus in 2017 was on setting our business up for growth, so we can make our brands matter to more people. This year is about delivering what we’ve set out in our three-year plan, so we’ve evolved Chirag Patel’s role to lead this work.”
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