Cordura wins Senken Synthetic Fibre Prize

29/03/2018
Cordura wins Senken Synthetic Fibre Prize
Invista’s Cordura brand won recognition at the 48th annual Senken Synthetic Awards in Japan in mid-March, claiming the Senken Synthetic Fibre Prize.

The ceremony, run each year by fashion publication Senken Shimbun, recognises technological development, materials and marketing efforts in the synthetic fibres and fabrics industry.

Originally used by specialist designer brands in Japan in bags and packs, Cordura is now being used there in performance apparel, work clothing and lifestyle footwear applications thanks to its durability and its ability to combine with wool, denim, nylon and cotton, Invista said.

Cordura’s brand business director, Anthony Green, said after the ceremony: “We are thankful for the support of our Japanese brand partners and for their continued drive for long-lasting, stylish products. They are always on the forefront of cutting-edge design, seamlessly melding fashion and function, and always an inspiration for our team to continue to push the boundaries of durable fabric solutions.”