First Paris store for Salomon - sportstextiles: Lea SportsTextiles

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First Paris store for Salomon

23/04/2018
Sports clothing and equipment brand Salomon has opened its first brand store in Paris. The shop, located on the Boulevard Saint Germain will stock the brand’s running, outdoor and winter sports collections, including a new customisable footwear range called S/LAB Mesh.

“To have such a premium location in the capital city of our home country is a major step for the brand,” said brand president, Jean-Marc Pambet. “Presenting the brand to the Paris audience in a prime location has been a goal of ours for quite some time. As an outdoor company from Annecy, we are proud of our French heritage and excited that this new retail location will allow us to better connect face-to-face with Parisians and offer a premium brand experience.”


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