CottonUp “a great place to start” sourcing sustainable cotton

04/07/2018
Cotton Australia has welcomed the launch of CottonUp, a new online tool to help brands and retailers adopt sustainable cotton sourcing quickly.

CottonUp was launched at the end of June at the Better Cotton Initiative 2018 conference in Brussels, highlighting the business case and main sourcing options for sustainable cotton. Cotton Australia provided knowledge and insight to help put the guide together.

Cotton Australia’s manager for supply chain relationships, Brooke Summers, said it was important for a farming group such as Cotton Australia to be involved in the development of the guide. She commented:
“This is the first time the major sustainable cotton standards have worked together. Sustainability is not a competition and it’s important for all of us to work alongside each other to encourage the uptake of sustainable cotton around the world.”

She added that a number of Australian brands have now set their own sustainability targets for cotton and said Cotton Australia will work with any brand in Australia that wants to start sourcing sustainable cotton. “The CottonUp guide is a great place to start,” she concluded.