Shoe made from recycled materials wins Pentland award
06/07/2018
The award was received by Ollie Kidner of Falmouth University for his project, 'Reshoevenate'; a new take on footwear made using recycled materials. The shoe is designed with the intention of reducing the number of shoes that end up in landfill, which is approximately 90% of all shoes globally.
The competition allows creative graduates selected from UK universities to showcase their portfolios to members of the creative industry. The prize awarded by Pentland Brands offers the winner a two-month placement with its design team. Ollie Kidner will join the team later this year and work across Pentland’s portfolio of brands.
Pentland’s creative talent and network director, Katie Greenyer, said on making the announcement: “We loved Ollie’s project as it demonstrates a knowledge of real-life trends and has a strong social purpose. Pentland specialises in building footwear brands, so Ollie is set to make a fantastic contribution.”
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