Caleres makes sneaker move - sportstextiles: Lea SportsTextiles

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Caleres makes sneaker move

10/07/2018
Major footwear group Caleres has acquired a controlling interest in casual shoe brand Blowfish Malibu, with chief executive, Diane Sullivan, saying specifically that Caleres’s aim is to gain “additional exposure” in what she called “the growing sneaker and casual lifestyle segment of the market”.

Blowfish Malibu was formed in 2005 and concentrates on California lifestyle collections, dominated by sandals and sneakers.

At the time of the announcement, co-founder, Stephen Hoyt, said: “This partnership, with an industry leader in leveraging sourcing infrastructure, will open up even more potential for our brand as we continue to make footwear that is comfortable on your feet and good for your soul.”


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