Bata and Wilson relaunch legendary sneaker
18/07/2018
Launched in 1977, the Bata x Wilson John Wooden sneaker featured a revolutionary polyurethane sole that was exceptionally lightweight. It was famously worn by Magic Johnson on and off the court and became one of the most sought-after sneakers among collectors.
This relaunch includes a limited-edition hi-top and lo-top John Wooden sneaker crafted from the orange grained composite material used to make the official Wilson NCAA basketball. On the left heel, 1977—year the shoe was created—is embossed in gold, while the serial number is featured on the right heel.
To commemorate John Wooden’s 620 wins during his coaching spell at the University of California Los Angeles, only 620 pairs of lo-tops and 620 pairs of hi-tops in this limited-edition series will be produced.
The Bata x Wilson John Wooden limited-edition sneakers are available at Dover Street Market New York, The Webster New York and Miami Beach, Beams International Gallery Tokyo, De Bijenkorf Amsterdam, as well as on www.bataheritage.com.
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