Brooks rolls out apparel shop-in-shop programme
19/07/2018
Installation at the 30 pilot locations will be completed by the end of July, with the brand planning to extend the initiative to more than 150 retail stores by the end of 2018. Each shop-in-shop will feature popular products from Brooks’ apparel catalogue, including tops, bottoms and jackets for men and women.
“We are thrilled to partner with the best specialty running shops to bring our Brooks brand and apparel collection to life,” said Mike Billish, Brooks’ vice president of US sales. “Our partners are leading the way in creating connections with runners, and we’re excited to bring them a new way to engage with their communities around apparel.”
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