Rebrand for evolving robotic apparel company
22/08/2018
The company said this rebrand marks an evolution of its powered clothing platform, which it believes has applications in several markets, including wellness, personal technology and fashion. Along with the new name, it has a new logo, website and mobile platform.
Seismic also announced that it has acquired the intellectual property of motion science company Lumo Bodytech, which is best known for its posture-correcting and fitness devices. Its products include the Lift Posture Coach and the Run Running Coach, both designed to track body posture and form to improve everyday movement.
“The acquisition of Lumo Bodytech IP strategically enhances Seismic's suit control algorithms with extensive body posture and activity data,” Seismic said when announcing the deal. “Additionally, key members from Lumo's machine learning and algorithm team will be able to continue their ground-breaking work in motion science as the newest members of the Seismic team.”
The World Economic Forum named Seismic, then still known as Superflex, as a 2018 Technology Pioneer. This recognises the company’s work to develop world-changing innovation and technology.
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