Merrell recruits new US sales chief from Columbia

04/09/2018
Outdoor footwear brand Merrell has appointed Adam Craig as vice president of sales for its business in the US.

He joins the Wolverine-owned brand from sportswear group Columbia, where he has occupied various roles over the last 20 years. The most recent of these was as director of US sales for Columbia Footwear. 

“After a very exhaustive search process, we are thrilled to have Adam join our team,” said Merrell president Sue Rechner. “His extensive background in footwear, proven track record in driving business growth, understanding of the US marketplace and the various channels of distribution that connect Merrell with their target consumer will be essential to further fuel Merrell’s growth agenda.”