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German football body renews contract with adidas

10/09/2018
German football body renews contract with adidas
The German Football Association (DFB) and adidas have announced an extension to their partnership. Adidas will remain the official supplier of Germany’s national football teams until 2026. DFB president, Reinhard Grindel, and adidas chief executive, Kasper Rorsted, said they both look forward to continuing “a close and trusting cooperation”.

Mr Grindel commented: “The early extension of our agreement is a display of trust in the strength and attractiveness of the DFB. In addition, it sends an important signal to UEFA that we stand on solid financial foundations in the long term and, with respect to our bid to host the European Championships in 2024, that we fulfil the requirements of a tournament organiser.”

He said the new agreement with adidas will give the DFB “planning security” when contemplating future projects such as hosting future major tournaments, constructing new stadiums, community initiatives and supporting grass-roots football.

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