Aku makes step forward in North America
09/10/2018
It attributed this strong performance to expanded distribution in specialty retail stores in North America as well as the decision of an unnamed specialty retail chain to increase the number of stores in which it sells Aku products for 2019.
“The Aku brand is extremely well-known and has a strong market share in Italy and throughout Europe. This year has proven to be a significant milestone for Aku’s growth in North America,” said Rick Cook, owner of Aku. “One of our important national retail partners tested Aku boots in their stores and on their website last year, and we are excited that they have decided to maintain their Aku web presence and to triple the number of stores offering Aku boots in 2019.”
The brand said its strongest performing product in North America has been the Men’s Alterra GTX. In addition, it has received good feedback for the Rapida GTX shoe, which will be available from spring 2019.
Mr Cook added: “This sales growth reinforces Aku’s commitment to the North American outdoor market. We now have a team of Ambassadors based across the US and Canada who are working with us to spread the word about the product and the brand through social media and on the trails.”
Earlier this year, Aku launched an appeal for hikers, trekkers and backpackers to join its new North American ambassador team.
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