Peak Performance celebrates its appeal to women - sportstextiles: Lea SportsTextiles

News

Peak Performance celebrates its appeal to women

10/10/2018
Swedish sports brand Peak Performance, which became part of the Amer Sports group in summer 2018, is proud of having the group’s highest proportion of soft-good sales to women consumers.

In recent comments, interim general manager, Sara Molnar, said she was pleased to have 43% of sales come already from female customers. “We can grow this proportion even more,” she added. This proportion is higher than those of other Amer Sports soft-goods brands.

Founded 32 years ago in Åre, the most prestigious ski resort in Scandinavia, Peak Performance ’s core categories are essentials, ski and sportswear, while urban, active and golf are also important markets.

Sportstextiles.com cannot be held responsible for content if the language setting is changed from English.

The translations provided by Google Translate are automated and therefore might not be accurate and may contain incorrect, offensive or misleading language. We offer this facility as a guide only.