Millet Mountain Group aims to be in Europe’s top five by 2021

12/11/2018
Millet Mountain Group aims to be in Europe’s top five by 2021
Less than five years after becoming part of Swiss group Calida, the chief executive of Millet Mountain Group, Frédéric Ducruet, has said he believes the group, which includes Millet, Lafuma and Eider among its brands, can become a top-five European outdoor group by 2021.

Speaking at a presentation of the group’s collections for autumn-winter 2019-2020 in Chamonix on November 11, Mr Ducruet said: “We have had a period of restructuring under Calida and now we feel able to redefine our action plan and we are convinced we have identified a strong way forward for growth and success.”

He said that all three of the group’s main brands share a spirit of openness and are “open to success, to the future and to the world”.