Nike takes aim at the yoga apparel market
16/01/2019
Unveiling the collection, the company described yoga as “a secret workout weapon” for many competitive athletes, citing specific examples from the worlds of skateboarding, basketball and track & field.
The new collection is part of Nike’s efforts to help more athletes experience the benefits of yoga. In addition, it has created a new range of yoga workouts on its training app. They are designed to help athletes accomplish specific performance goals, for example better flexibility, increased endurance or better strength and stability.
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