Bike brands to be part of Outdoor Retailer

12/03/2019
The Outdoor Retailer event is to integrate cycling into its offering from the Winter Market event in Denver in November.

Show director, Marisa Nicholson, said it was “a natural fit” to make cycling brands and their suppliers part of the event. “Our data indicates that we already see more than 3,000 buyers attending our shows who purchase for bike, so incorporating the category makes the show even more valuable.”