Columbia sets up shop on Carnaby Street
29/03/2019
The new store, located at London’s most famous fashion address, Carnaby Street, celebrates the brand’s 80-year history and its Pacific Northwest heritage, but also its local connections, principally its partnership with the UK’s national parks network. It will stock a full collection of premium apparel, footwear and accessories with the aim, Columbia said, of helping customers “enjoy the outdoors for longer, while staying warm, dry, cool and protected”.
European general manager for the brand, Matthieu Schegg, said he hoped the new store, Columbia’s second in the UK, will become “a much-loved destination for outdoor enthusiasts”.
There will be a dedicated launch event at the store on April 6 and it will host a number of events throughout the summer.
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