Chinese group snaps up owner of K-Swiss brand
03/05/2019
The acquisition is part of Xtep’s strategy to become a multi-brand group. Other brands owned by E-Land include Palladium, Supra, PLDM and KR3W.
“The board believes that the transaction is an attractive opportunity to invest in a portfolio of global renowned sportswear and lifestyle brands targeting the high-end market segment,” Xtep chairman Ding Shui Po said in the statement.
The deal is expected to be completed by the end of July.
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