China surge helps adidas achieve Q1 growth
07/05/2019
On announcing the results, chief executive, Kasper Rorsted, said: “We had a successful start to the year, delivering double-digit sales increases in strategic growth areas, China and e-commerce.”
Growth of 16% in China compared to the first quarter of 2018 helped adidas reach revenues of just over €2.1 billion in Asia, making this its strongest market. Revenues in Europe were down by 3.3% to €1.5 billion. The figure for North America was €1.1 billion, an increase of 11.2%.
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