New Descente president says China will become its biggest market
12/07/2019
On taking over, Mr Koseki said his priorities will be to bring stable management to Descente and to bring a long-term perspective to nurturing the brands it owns: Descente and Inov8 worldwide and, in some territories, Le Coq Sportif, Skins, Umbro and Arena.
He added that the company is fortunate to have employees who continue to strive to refine its “manufacturing creativity” and said he hopes Descente will make the most of this creativity to develop new products. New research and development centres the company opened in 2018 in Osaka in Japan and in Busan in South Korea will help it achieve this, he said.
Mr Koseki went on to say that the company’s work with Anta Sports in China will help it raise awareness of Descente there. “We expect that revenue from our business in China will, in the near future, overtake sales in Japan and South Korea,” he said, “and we predict that China will become our largest market.”
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