Adidas adds champion skier to athlete roster

14/08/2019
Sportswear manufacturer adidas has signed a multi-year partnership with Mikaela Shiffrin, a two-time Olympic gold medallist in alpine skiing. 

In 2019, she became the first athlete, either male or female, to win 17 World Cup races during a single season. Her Olympic gold medals came in 2014 and 2018. 

Ms Shiffrin’s involvement with adidas will centre around her training regime, which includes a mix of trail running, hiking, yoga and gym training. The brand will provide her with high performance apparel and footwear to help her with these activities. 

Adidas has said it also hopes this partnership will serve to inspire the next generation of athletes.