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‘Using our voice to amplify theirs’: Canada Goose expands Inuit collection

Outdoor brand Canada Goose is seeking Inuit designers to create a collection whose proceeds will go towards helping native communities.

Project Atigi, launched in January and now extended, celebrates Inuit craftsmanship and offers entrepreneurial opportunities. 

Natan Obed, president of Inuit Tapiriit Kanatami and Canada’s Inuit leader, said: "The talent that Inuit designers possess extends across Inuit Nunangat and the art of making parkas has been part of our culture for thousands of years. 

“By partnering with Canada Goose and expanding this initiative, it raises awareness of the incredible talent of our designers and allows us to share more of our culture and craftsmanship to the world in a way that protects and respects Inuit intellectual property and designs."

The collection will feature 100 parkas made by 20 designers, from across all four regions of Inuit Nunangat – Inuvialuit Settlement Region, Nunatsiavut, Nunavut and Nunavik. Each designer will be commissioned to create a capsule collection of five pieces for either men, women or children. 

Dani Reiss, CEO of Canada Goose, said: " With the project's expansion, we are deepening our commitment to using our voice to amplify theirs. As an entrepreneurial company that was built in the North, we firmly believe in our role in creating opportunities for future entrepreneurs and helping to empower these communities in a meaningful way.”