High IQ programme extended by Huntsman
09/09/2019
High IQ has given customers assurance that claims around freshness, friction protection, water repellency and sun protection are accurate. The company has now launched High IQ Cool Comfort as an extended version.
There will be updated hangtags and promotional materials to support mills and brands in communicating the programme. Only mills that meet stringent requirements earn the right to use the HIGH IQ performance assurance hang tags.