New European director for Columbia and Sorel brands

21/10/2019
Sports and outdoor brand Columbia Sportswear has named Pierre Drui as its new director for Western Europe for the Columbia and Sorel brands.

Mr Drui has worked for the group for the last 14 years, most recently as apparel sales manager for Columbia in Europe, with his base at the group’s European headquarters in Geneva.

At the same time, the group named Bruno Moalic as its country manager for France for Columbia and Sorel.