Way Running introduces sustainable running shoe - sportstextiles: Lea SportsTextiles

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Way Running introduces sustainable running shoe

30/10/2019
Montreal start-up Way Running, founded by three runners with experience in the sporting goods industry, has introduced their a running shoe, the Way Sustainable Runner. 
 
Designed for comfort, durability and performance, product features include uppers made from merino wool and Tencel - for breathability, faster drying and temperature regulation – and midsoles made from recyclable foam - designed for a neutral stride and rebound intended to improve running performance.
 
Way Running co-founder Mathieu Desjardins said: “We wanted the Way Sustainable Runner to be a sustainable product from start to finish throughout the shoe’s lifecycle. It begins with the use of natural and recyclable materials – no paint, no gimmicks, nothing unnecessary – and it ends with our commitment to recycle and reuse all components once the shoe is worn out.”
 
The Way Sustainable Runner can be purchased online through a Kickstarter contribution, and users can return the shoes in the same box they came in, with Way Running recycling the materials and giving users a rebate on their next pair.

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