Clothing company committed to Australian cotton
31/10/2019
Among the benefits the clothing company is enjoying from this is a traceability system that can track bales of cotton to individual spinning mills and back to farms in New South Wales and Queensland.
Founder and chief executive, Matt Jensen, has said he has been impressed by these farmers’ commitment to best management practices and to sustainability, including careful use of water and other resources. One cotton farmer he has spent time with, Andrew Watson from Boggabri, New South Wales, has successfully run a project to plant lines of trees between his cotton crop and a nearby river.
Mr Watson has explained that this has led to ongoing population growth of bats and birds, which in turn has meant his farm, Kilmarnock, where he is a sixth-generation producer of cotton, has only had to resort to the use of pesticide once in the past 12 years. “That’s something we’re really proud of,” Mr Watson said.
Supply chain consultant Brooke Summers, a long-time contributor to the work of Cotton Australia, the main representative body for Australia’s cotton-growing industry, has said the cotton industry is committed to partnerships with brands and retailers to include Australian cotton in their product mix and marketing efforts.
“Brands are increasingly concerned about sourcing raw materials grown with the highest environmental and social standards, and many are including Australian cotton in sustainable sourcing strategies,” she said.
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