SIA to acquire consumer-facing shows - sportstextiles: Lea SportsTextiles

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SIA to acquire consumer-facing shows

22/11/2019
US trade association Snowsports Industries America (SIA) has said that creating a direct connection with consumers is critical to the future success of its membership. To achieve this goal, SIA has announced its intention to acquire the consumer-focused Boston and Denver Ski and Snowboard Expos from producer BEWI Productions.

President of SIA, Nick Sargent, said: “We are thrilled to be moving into the consumer space. Since the sale of the Snow Show, which focused on a B2B experience, we have turned our focus to B2C. We asked ourselves how SIA can best connect our industry directly with today’s consumer and consumer expos make a ton of sense in this regard.

“Consumer expos create experiential and direct interactions with winter sports enthusiasts and potential enthusiasts. These expos are intended to benefit suppliers, specialty retailers, and all industry stakeholders equally. We look forward to building upon the legacy and tradition that the BEWI shows have come to represent while unveiling a new modern, consumer-oriented approach to this celebration of winter.” 

The transaction, subject to certain closing conditions, is expected to close by the end of the year.


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Snowsports industry pleads for joint climate action 17/08/2021
Snowsports Industries America unveils plan to tackle climate change 27/10/2020

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