Hoka gives Deckers Brands record-breaking quarter

03/02/2020
Hoka gives Deckers Brands record-breaking quarter
Third quarter results for Deckers Brands showed it to be the largest revenue and earnings quarter in the footwear designer and distributor’s history, thanks primarily to a 63.6% increase for Hoka sales. 

Hoka One One, the athletic shoe company based in France, saw sales for the quarter rise 63.6% to a record of $93.1 million, with growth in both domestic and international markets. This was up from $56.9 million for the same period last year.

Dave Powers, Deckers’ president and CEO, said Hoka has taken on new consumers online who have discovered the brand, as well as a “migration of consumer replenishment”. 
He also said the brand has created a smooth consumer experience through the brand’s ecosystem of wholesale partners and direct-to-consumer channels.

Image: Hokaoneone.com