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Musician brings colourful touch to adidas basketball collection


Adidas has once again paired up with musician Pharrell Williams on a basketball collection that will include a colourful selection of footwear and apparel. Despite disruption by the coronavirus outbreak, the collection is expected to launch in early April. 

The centrepiece of the collection is a performance basketball sneaker (pictured), designed with a high-top silhouette and adjustable sockliner.

First launched in 2014, this partnership is what the company described as “an extension of Pharrell’s vision to connect people with love, passion, energy and color as a celebration of the diversity of humanity.”