Performance apparel line to incorporate face masks
Hi-Tec Sports is launching a range of performance apparel in collaboration with Tharanco Lifestyles. Called the Venture Series, the initial range will feature built-in face masks, soon to be available on the brand’s website and rolling out nationally in the US this autumn.
“As people navigate through the new-normal and ultimately return to work, school and social activities,” according to the company, the new line will “provide a stylish, but functional alternative to individual face masks.” The protection will be incorporated into sweatshirts or jackets, and a full range of men’s and women’s products is planned.
When the mask option is activated, said Bill Hackett, president of Tharanco Lifestyles, consumers can insert a filter screen into the mask itself for personalised levels of protection.
Venture Series is expected to be carried at outdoor and performance clothing retailers throughout North America.
