Hanes appoints Stephen Bratspies as CEO
Hanes Brands has appointed Stephen Bratspies as chief executive officer and board member, succeeding Gerald Evans, who is retiring after 37 years with the company.
Mr Bratspies has more than 25 years of retail, digital and consumer product leadership experience, most recently serving as chief merchandising officer for Walmart. In his new role, he will oversee the group’s portfolio of consumer brands across the globe, focusing on rapid online growth and a strong cash flow model.
“Steve is an experienced global leader, has a strong vision for the future of consumer products businesses, and has an extensive track record of success in senior management roles across a number of critical business disciplines,” said Ronald Nelson, the company’s chairman of the board.
Mr Evans will oversee the leadership transition until August and remain as an advisor to the company through 2021.
“We extend our gratitude to Gerald for his many contributions to the company’s brand building, global supply chain diversification, and international commercial expansion over the last 37 years, and most recently for his excellent leadership during the covid-19 pandemic,” said Mr Nelson said.
