New voice for New Zealand wool sector

01/05/2020
New Zealand’s national council for wool interests has appointed Craig Smith as its new chairman. Mr Smith is general manager of wool sourcing in New Zealand for Norwegian outdoor brand Devold.

On taking up the new role, he said New Zealand wool growers have a high-quality product and the ability to help Devold and other clothing brands build and maintain strong relationships and fulfil the desire many companies have to increase traceability in the wool supply chain.

He said he believes there is important work for the New Zealand wool sector to do, not at the grower level but in promoting more widely “the quality fibre that New Zealand farmers are producing”.