AAFA head praises new legislation, highlights counterfeiting concerns
05/03/2020
Steve Lamar, AAFA’s president and CEO, said that illicit products create dangers for consumers and that existing efforts need more work.
“The SHOP SAFE Act is the latest in a string of proactive efforts by Congress and the administration to address the growing counterfeit problem,” said Mr Lamar. “Unless we are continuously improving in the fight against counterfeits, we are falling behind.”
The issue goes beyond concerns over lost sales and brand reputation, he added; it’s an issue of exposing consumers to potential product safety hazards.
“This is about the safety of your family, whether that means ensuring the pajamas you buy for your child meet flammability standards or that the protective footwear you wear on the job site works as intended,” he said. “As such, we believe this should be a top priority for e-commerce platforms going forward.”
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