Moisture-wicking Coolmax technology is being introduced into H&M’s latest everyday menswear collection and a range of summer styles.

The technology is said to keep the wearer cool and dry for longer, because fibre cross-sections wick moisture to the surface of the fabric while letting air pass through. As it’s part of the fabric, the technology will continue to work after multiple washes.

Coolmax is owned by Lycra Company, which also has consumer and trade brands such as Thermolite, Elaspan, Supplex and its eponymous Lycra brands.

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