AAFA hires two to ‘enhance value’
Both are new positions that expand the association’s Policy and Membership divisions.
Steve Lamar, president and CEO of the AAFA, said: “When I took on the role of president and CEO earlier this year, I tasked the AAFA team with enhancing member value in everything we do, each and every day.
“With Beth and Megan joining the team, we are providing AAFA members with a subject matter expert in a strategic policy area at a critical juncture for the industry, and an individual with a broad knowledge of the industry and a deep understanding of what our members need.”
Ms Hughes will serve as the AAFA’s chief advocate on matters of trade and customs policy, as well as take on the role of liaison to the association’s Government Relations Committee and Customs Group. She joins from the International Dairy Foods Association, where she led international trade policy initiatives and served as a cleared advisor on the Agricultural Technical Advisory Committee for processed foods.
Ms Balkovic returns to AAFA having previously worked as sponsor development manager. In her new role, she will be tasked with implementing and managing strategies and processes that create “meaningful experiences” and add value for AAFA members.
