La Passione, a direct-to-consumer Italian cycling apparel brand established in 2014, has launched a new collection designed with its female customers in mind.

The Feel collection’s shorts, for example, have an Elastic Interface pad, said to be designed according to “anthropometric guidelines parameters [for] the best support to female anatomy during activity”.

Other female-centric features include shorts with a wide preformed waist band for abdominal comfort and cuts and colours designed for a “sporty-but-chic attitude”.

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