New Wolverine president will take over as CEO in time
Outdoor and athletic footwear group Wolverine World Wide has appointed Brendan Hoffmann as president of the company. He will take up the role on September 8.
Mr Hoffmann will initially work with current chief executive and company president, Blake Krueger, but Wolverine said the new president would “transition over a period of time” and replace Mr Krueger as chief executive.
Brendan Hoffmann has 30 years’ experience of fashion and retail industry experience and has achieved success in recent years in driving e-commerce growth.
Most recently, he was chief executive of fashion brand Vince. Previous roles were as chief executive of Bon-Ton Stores, Lord & Taylor and of Neiman Marcus Direct.
In comments at the time of the announcement, Mr Hoffmann said he wanted Wolverine to “embrace a consumer-direct mindset”. He said: “I have worked my whole career for an opportunity like this one.”
